Notepad is the start-up brand agency of strategist Naeem Alvi.
Naeem looked for a team to deliver an identity that mixed the sophistication of strategic work with the playfulness of his personality and creativity.
In collaboration with:
Will Lanham (Design) Naeem Alvi (Strategy)
A custom logotype with small quirks and folds helps to distinguish Notepad from traditional strategic firms. The brand ‘ellipsis’ was taken from the negative space of the ‘pad’ characters.