Notepad
Notepad is the brain-child of brand strategist Naeem Alvi. Naeem was after a brand identity that mixed the sophistication of strategic work with the playfulness of his personality and creativity.A custom logotype with small quirks and folds helps to distinguish Notepad from traditional strategic firms. The brand ‘ellipsis’ was taken from the negative space of the ‘pad’ characters.
A simple logo and colour palette is balanced with a series of rough gradient icons that almost feel hand-drawn. These icons when blown up also act as the abstract base of the Notepad identity.
Made with these good folk:
Will Lanham (Design)
Naeem Alvi (Strategy)