Notepad is the brain-child of brand strategist Naeem Alvi. Naeem was after a brand identity that mixed the sophistication of strategic work with the playfulness of his personality and creativity.

A custom logotype with small quirks and folds helps to distinguish Notepad from traditional strategic firms. The brand ‘ellipsis’ was taken from the negative space of the ‘pad’ characters.

A simple logo and colour palette is balanced with a series of rough gradient icons that almost feel hand-drawn. These icons when blown up also act as the abstract base of the Notepad identity.

Made with these good folk:

Will Lanham (Design)
Naeem Alvi (Strategy)

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